At its ‘Empowering Tomorrow’ event, held last night in Johannesburg, Samsung announced that it has increased its bursaries to students of the University of Pretoria, North-West University, University of Johannesburg and Gauteng City Region Academy (GCRA), which is a branch of the Gauteng Department of Education responsible for promoting skills development in the Gauteng City region. Following its initial investment of R7 million in 2019, Sung Yoon, President and CEO of Samsung Africa, revealed that the company would award another R7 million for 2020. In total, Samsung will be donating R14 million. This is part of Samsung’s wide-ranging efforts to uplift learners and students in the country. The students who are currently pursuing careers in business, marketing and IT, were the delighted recipients of Samsung’s continuing focus on the nation’s youth.

“We are continuously working to build on and expand the programs we offer to young people across South Africa. Samsung is committed to improving the use of IT technology in education, providing access to smarter learning environments to support students’ creativity and to reduce the digital divide. We strive to reduce local education gaps and turn potential into power,” says Hlubi Shivanda, Director: Business Innovation Group and Corporate Affairs at Samsung South Africa.

Additionally, Samsung announced that the best-performing students would also get the opportunity to work at Samsung as part of a leadership programme, further preparing them for a career in the ICT sector. The ‘Empowering Tomorrow’ event was attended by Mr. Panyaza Lesufi, Gauteng MEC for Education and President and CEO of Samsung Africa, Mr. Sung Yoon. The Samsung bursaries will fund these students’ education and seek out paths to employment for the best performing students. The initiative is aligned with Samsung’s global mission ‘Enabling People’, which is aimed at helping people discover and develop their innate potential. Samsung will continue to pursue opportunities that give the youth of South Africa hope for the future with viable careers, allowing them to support themselves and make a positive impact on their families, their communities and where people are meaningfully engaged in the economy.