Facebook has been upgrading its services to keep them on par with other media sharing platforms for quite some time now. Made quite evident by introducing some features to its apps that seem to directly imitate those on Snapchat. This has been passed onto the Messenger app, which has received the same treatment with its latest update. The update has begun rolling out for Android and iOS apps.
In this update, you will notice that the camera button at relocated to the centre of the screen and this pretty much sums up the strategical thinking behind the brand. It doesn’t matter if users have just opened up the app or they are in a conversation, they can see the shutter button at the centre of screen. Just like most camera apps, a single tap will take pictures while a longer press will start recording a video.
The update also introduces 3D masks and special effects to the app that provide users with artistic filters for full screen, just like on Snapchat.
Messenger also now provides a palette button beside the camera button that provides users with artwork suggestions on the basis of the text written by them.
