Twitter have started testing “buy buttons” that allow people purchase directly from marketing posts within the social media network. Advertisers will be able to pay to “promote” Twitter messages featuring buy buttons the same way other marketing tweets can be more prominently displayed.
This allows potential buyers on Twitter to quickly purchase products/services through the social network as soon as item becomes available – Advertisers will look to this to benefit them globally.
Users will have the option of having payment and shipping information encrypted and stored to speed up future purchases.
The list of launch partners included:
- Home Depot
- Burberry
- The Nature Conservancy
- Soundgarden
- Twenty One Pilots
Social networks are eager to seize the potential of tapping into e-commerce, especially as purchases using smartphones or tablet computers grow increasingly common.
