Zomato announced the launch of its latest feature, Collections. Based on user activity and interest, Collections features popular restaurants across specific themes and trends. Building on its exhaustive restaurant content, Collections on Zomato covers everything from daily dinners to Romantic Dining, Late Nighters, Breakfast Places, PetFriendly Restaurants, and many more.
“Having added a social layer to restaurant discovery, we wanted to go a step further and provide information that foodies want, but may not necessarily want to search for. With Collections, we’ve turned popular theme based searches into bitesized lists of restaurants that address specific usecases. In addition to the search aspect of Zomato, Collections opens up a whole new world from the discover point of view”, said Deepinder Goyal, Founder and CEO, Zomato.
Collections will enable users to browse restaurants presented in categories based on popular themes in their city. For example, Delhi includes a ‘Legendary’ Collection, which covers famous, unforgettable restaurants in the Indian Capital; London includes ‘Gastropubs’, and Lisbon features ‘Beach Bars’, among other cityspecific themes.
“Collections provides restaurant information condensed into in a visually engaging format across web and mobile to make restaurant discovery effortless”, added Deepinder.
Whether one is looking for business dining options, a perfect spot for a dinner date, or a meal with a live performance, Collections addresses a wide range of usecases.
