First National Bank (FNB) has officially welcomed South Africa’s Rugby World Cup winning captain Siya Kolisi as its ambassador – a deal negotiated through Roc Nation Sports.
A global icon and a national hero, Siya has made strides in supporting sport development and community upliftment throughout South Africa. His contribution to social cohesion and upliftment is synonymous with FNB’s brand promise of #Realhelp, which is illustrated through the bank’s innovative solutions and programmes.
“Siya is a selfless global icon. He is a true embodiment of nation building, unity and demonstrates the true value of help, trust, leadership and togetherness. We are proud to have him onboard as our ambassador and look forward to working with him in driving our commitment to make a positive contribution to society through the principles of shared value,” says Faye Mfikwe, FNB Chief Marketing Officer.
Siya Kolisi says, “I’m incredibly proud to be partnering with a strong and valuable South African brand that continues to uplift and reimagine the concept of ‘help’. This partnership is a continuation of a journey which began many years ago with this brand. Coming together and unifying a nation is of utmost importance at this time and a little bit of help can go a long way in helping others. I’m excited to be part of a brand that believes in #Realhelp and hope.”
“The Covid-19 pandemic encourages us to rethink our contribution to society across our solutions, social upliftment and sponsorship properties. This period also allows us to further entrench our innovative attitude to solutioning for society. We are tremendously inspired by Siya’s work and are very excited to be partnering with him to advance our collective social impact,” concludes Mfikwe.